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An email swipe file is very important if you do online marketing!Not only will an email swipe file save you time, but will also improve your skills
as a copy writer over time!
If you’re not sure what I’m talking about, stick with me for the next
minute and read this to the very end…
Have you ever come across an awesome piece of swipe, but were just
unsure whether it was okay to use it?
I mean, we’re not all born with natural copywriting skills,
and many of us simply don’t have all that much time.
We Ain’t Got Time for No Learning Curve!Ever heard the term, “We ain’t got time for a learning curve.”
Here’s a shortcut that will help your online business
and email marketing efforts…
You would be surprised to find out that most “gurus”
also keep an email swipe file!
In my opinion, that’s a terrible name, swipe file.
It sounds almost unethical…
but the thing to note here is this has nothing to do with
but just about every top online marketer will admit to
having an email swipe file of their own.
I keep my own safely hidden and archived on my Google Drive
when in need of some inspiration 🙂
Email Swipe File Explained and How to Use It without Pissing Someone OffIn a nutshell, this is how you want to go about
building your own email swipe file…
that is, without stepping on any toes…
Whenever you come across an ad or sales letter that makes you want to run and
grab your wallet…
hold your horses, stop and print it out instead.
A smart marketer has his own database,
and an email swipe file should be part of that database!
Highlight or circle the parts of the copy that made you
jump for joy with excitement!
Put this sales copy away for later use!
You can print it out, or save it electronically
like I do.
This is now your email swipe file.
Over time, you’ll build a nice database of high quality
email copy that you’ll be able to reference.
This will help tremendously when faced with writers block!
It’ll give you the moral boost to carry on with your work…
The name of the game is to “MODEL” after great sales copy,
and not to copy word for word.
Copying others work will eventually catch up to you
and could bite you in the ass.
Substitute your own words and put your own stamp on them.
Mix and match different approaches from different ads.
An email swipe file is all about inspiration.
Another thing to note when building your email swipe file
is the structure of each ad and words being used.
This will help a bunch when giving your ads their own unique
Make it one of your goals to study copy writing techniques as
you build your online business.
Eventually, you’ll be so darn good you won’t need your
file as much or at all!
If you enjoyed this post or found it helpful, please
leave me a comment below 🙂
To YOUR Success,
PS: If you found this post useful, I would appreciate it if you share it!
PPS: All of my online success came after Learning How to do This.